Monday, January 24, 2011

Colosseum Has a New Sugar Daddy

A call for bids began last July for contractors hoping to take part in the reservation of Rome's most famous monument, the Colosseum. While the bid process continues, until now it was uncertain where the actual funds for the restoration would come from. More attention has been drawn to the dilemma after an ancient dwelling in Pompeii suddenly crumbled to the ground, an embarrassing blow to the Italian state.
It appears as though help is on the way from the UK. After a grueling search for someone to pay for much needed renovations to Rome's crumbling Colosseum, Diego Della Valle, president of Tod's (UK leather goods producer) has pledged 25 million dollars in restoration funds.
As anyone who has recently been sightseeing in Rome can tell you, the Flavian Amphitheatre has seen better days. It's difficult to count all the fires, earthquakes, lightning strikes, and barbarian attacks this massive arena has endured.
Completed in 80 AD, the arena was home to all types of Ancient Roman games, from gladiator battles to mock safaris and naval battles, entertaining up to 55,000 Romans in its three levels of seating.
In an article in “Il Sole 24 Ore” today, Lazio regional president Renata Polverini was quoted as saying “Just as the world likes to imitate Tod's leather goods, let's hope they'll imitate with large donations too”.

Image courtesy of creative commons.


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